News - Auto News

SEMA Show embraces Vegas excess

The annual extravaganza featuring specialty automotive accessories and wild vehicle designs gave auto manufacturers and their partners an opportunity to show off their design chops.

SEMA still a wonderful circus

The Las Vegas aftermarket show brings automakers out in full force, and there were more exhibitors this year than ever.

Automakers build brands with CPOs

Automakers are after the two-thirds of used-car shoppers who are buying from independent and private sellers.

Idris Elba, ex-Ford employee, to star in new EV campaign

Ford is leveraging the fact that Elba in the 1980s worked at a Ford factory in the U.K. before his acting career took off. CEO thinks digital video can lift dealer revenue said hiring veteran auto industry marketing executive Dean Evans will help dealers shift advertising away from TV and onto the Internet, with an eye on improving profitability.